कृषि प्रौद्योगिकी अनुप्रयोग अनुसंधान संस्थान
Agricultural Technology
Application Research Institute

(ISO 9001:2015)

Project Description

The Mera Gaon Mera Gaurav-MGMG (My Village My Pride) scheme was launched by the Hon'ble Prime minister on 25 July, 2015 on the occasion of the 87 Foundation Day of ICAR at Patna. It is an innovative initiative, which was planned to promote the direct interface of scientists with the farmers to speed-up the lab to land process. The objective of this scheme is to provide farmers with required information, knowledge and advisories on regular basis by adopting villages by group of scientists constituted at the institute and university level. From its beginning, MGMG is implemented with zeal and enthusiasm by the scientific community.

Normally a group of four scientists at each Institute/University was decided to adopt villages within the radius of 50-100 km from their place of working. Scientists sought necessary cooperation from KVKs, Panchayats and other related departments at the local level in selecting the villages. A format has been devised to analyse farming, climate, social and economic conditions of selected villages.

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Field day on sorghum hybrids


  1. To identify a village and strengthen interface with farmers
  2. To periodically update farmers about agricultural activities through phone and mobile messages.
  3. To provide technology handout as per the agro-ecological conditions of the village.
  4. To provide information to farmers about agricultural inputs, seed, fertilizer, chemical, agricultural machinery, climate, market, etc.
  5. To educate farmers through newspapers, community radio etc.
  6. To create awareness among farmers about the programmes being implemented by various organisations and institutions working at local level e.g. voluntary organizations, farmer's organisation, ATMA, other Govt. departments.
  7. To make farmers aware of the sensitive issues of national importance such as: Swachh Bharat Abhiyan, climate change, water conservation, soil fertility etc.
  8. To organise farmer's meet by visiting the selected villages as per need and facilitate the participation of specialists of the concerned institutes.

Mera Gaon Mera Gaurav (MGMG) ICAR-ATARI, Zone-X, Hyderabad

Details of institutes participating in MGMG programme during 2018-19

S.No Name of institute/University No of Teams No of Scientists No of Villages
Andhra Pradesh
1 Indian Institute of Oilpalm Research, Pedavegi 3 13 13
2 Central Tobacco Research Institute, Rajahmundry 7 33 33
1 Indian Institute of Oilseeds Research, Rajendranagar, Hyderabad 9 36 40
2 Indian Institute of Millets Research, Rajendranagar, Hyderabad 9 36 45
3 Central Research Institute for Dryland Agriculture, Hyderabad 14 60 70
Tamil Nadu
1 Central Institute Brackishwater Aquaculture, Chennai 12 58 12
2 Sugarcane Breeding Institute, Coimbatore 14 56 70
Total 68 292 283

About 292 scientists made 884 visits in teams and conducted various activities in the adopted villages involving farmers. Ninety one training programmes were conducted on agriculture, fisheries, value addition and other related aspects benefitting 2716 farmers. 795 Interface meetings/Kisan Ghoshtis were organized with the participation of 10233 farmers. A total of 1690 awareness and demonstration programmes were conducted on various aspects of agriculture, aquaculture, climate change, mechanization, water conservation, new crops, varieties etc. involving 10254 farmers. Mobile advisories (344 Nos.) and literature (151 Nos.) on improved agricultural practices, soil health, pest and disease management, nutrition, value addition, government schemes etc. were provided to 12900 farmers & rural women. All these efforts by the ICAR-institutes resulted in employment generation, higher yields from the crops and income generation during off season thereby increasing the income levels of the farmers and rural people

Details of activities conducted under MGMG programme

S.No Name of activity No. of activities conducted No. of farmers participated & benefitted
1 Visit to village by teams 884 10184
2 Interface meeting/ Goshthies 795 10233
3 Training organized 91 2716
4 Demonstrations conducted 1496 3131
5 Mobile based advisories(No of message) 344 8447
6 Literature support provided (No) 151 4453
7 Awareness created (No) 194 7123
8 Others 10 525
Total 3965 46812